New Balance has officially unveiled the 990v7 Made in USA sneaker with a "Dad's Back" campaign.
The shoe is guided by a philosophy the brand defines as "memories from the future," which aims to balance familiarity and innovation.
Chris Davis, New Balance Brand President and Chief Marketing Officer, shared the following in an official announcement of the shoe: "The epitome of quality and craftsmanship, the 990v7 has been thoughtfully evolved, updated, and reimagined for today's consumer. Born from running, the 990 has grown far beyond its original purpose, earning the admiration of marathoners, fashionistas, and comfort enthusiasts around the globe. That universal appeal, grounded in authenticity, utility, and enduring quality, is what continues to make the 990 unlike anything else in our industry. That versatile excellence of the 990v7 continues to make it beloved by supermodels in London and dads in Ohio alike."
The shoe arrives to NewBalance.com and select global retailers on Friday, Nov. 6, with an MSRP of $200.
Official images of the New Balance 990v7 have surfaced, giving us a full look at the next entry in the Made in USA line.
The debut "Kool Grey" colorway pairs layered suede and mesh with cream and pale blue accents, while updated tooling underfoot combines FuelCell cushioning with ENCAP support. “990v7” branding appears on the insoles, with Made in USA detailing at the heel. The model is still expected to make its retail debut on November 6, with firm release details likely to follow soon.
Joe Freshgoods has shared a closer look at the upcoming New Balance 990v7, giving us one of the clearest looks yet at the next chapter of the 990 line. The model is expected to make its debut in November, with this blue-grey pair highlighting the layered upper and updated tooling.
New Balance 990v7 " Kool Grey" Drops Nov. 6
Color: Kool Gray/Calcium/Light Arctic Grey
Style: U990GR7
Retail Price: $200
Release Date: 2026.11.06
Available @
